You've seen the online pitches. "Logos from $100!" You could also have your appendix removed by a high school automotive mechanics teacher. The price is attractive, but as they say in the ad biz, "your results may vary."
Here's the deal. When you've contracted with a firm that hasn't considered the larger picture of your target audience, your firm's long-term goals and so many other critical factors, you create a brand out of thin air at your own peril. Solid branding demands a solid foundation.
Our team carefully considers all factors before presenting branding options to our clients. At TMG, brand identity is not created in a vacuum—unlike online "logo sweatshops" located halfway around the world, our designers work with the big picture, not just with enough information to pull something from "clip art" that "fits" within a category.